Privacy Policy
PRIVACY POLICY
Effective Date: [DATE]
At DUSK HERON, we respect your privacy and are committed to protecting the personal information you share with us.
This Privacy Policy explains what information we collect, how we use it, when we may share it and the choices available to you when you use the DUSK HERON website.
By using our website or placing an order, you acknowledge the practices described in this Privacy Policy.
1. INFORMATION WE COLLECT
Depending on how you interact with DUSK HERON, we may collect information such as:
Information you provide directly
* Name;
* Email address;
* Mobile number;
* Billing and shipping address;
* Order details;
* Account information;
* Customer service communications;
* Product preferences; and
* Information voluntarily provided through forms, reviews or other communications.
Payment information
Payments are processed through authorised third-party payment providers.
Where applicable, payment providers may collect and process payment information in accordance with their own privacy policies and security practices.
DUSK HERON does not require you to share complete payment credentials directly with us.
Automatically collected information
When you browse our website, certain technical information may be collected automatically, including:
* IP address;
* Browser type;
* Device information;
* Operating system;
* Pages visited;
* Referring website;
* Website interaction data; and
* Other technical or analytics information.
2. HOW WE USE YOUR INFORMATION
We may use your information to:
* Process and fulfil your orders;
* Deliver products;
* Provide order updates and tracking information;
* Process payments;
* Provide customer support;
* Handle returns and exchanges;
* Improve our products and website;
* Personalise your shopping experience;
* Prevent fraud and misuse;
* Maintain website security;
* Analyse website performance;
* Send promotional communications where permitted;
* Comply with applicable legal obligations; and
* Protect our rights and legitimate business interests.
3. MARKETING COMMUNICATIONS
If you choose to subscribe to DUSK HERON communications, we may send information about:
* New collections;
* Product launches;
* Limited drops;
* Offers;
* Events;
* Collaborations; and
* Other brand updates.
You may unsubscribe from promotional communications at any time using the unsubscribe mechanism provided in the communication or by contacting us.
Transactional communications, such as order confirmations and shipping updates, may continue where necessary to fulfil your order.
4. COOKIES
DUSK HERON may use cookies and similar technologies to improve website functionality and understand how visitors interact with our website.
Cookies may be used for purposes including:
* Remembering preferences;
* Maintaining shopping-cart functionality;
* Understanding website traffic;
* Improving website performance;
* Measuring marketing effectiveness; and
* Providing relevant content or advertising where applicable.
You may control cookies through your browser settings. Disabling certain cookies may affect website functionality.
5. HOW WE SHARE INFORMATION
We may share relevant information with trusted third parties where necessary to operate our business, including:
* Payment processors;
* Courier and logistics providers;
* Website and technology service providers;
* Hosting and analytics providers;
* Marketing service providers, where applicable;
* Professional advisers; and
* Government, regulatory or law-enforcement authorities where legally required.
We do not sell your personal information merely for the purpose of selling customer data to third parties.
Third-party service providers are expected to process information in accordance with applicable contractual, security and legal requirements.
6. DATA SECURITY
We take reasonable technical and organisational measures to protect personal information against unauthorised access, misuse, loss, alteration or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
7. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, maintaining business records, resolving disputes, preventing fraud and complying with applicable legal obligations.
When information is no longer required, it may be securely deleted, anonymised or otherwise disposed of in accordance with applicable requirements.
8. YOUR RIGHTS
Subject to applicable law, you may have rights relating to your personal information, including the ability to:
* Request access to information we hold about you;
* Request correction of inaccurate information;
* Request deletion where legally applicable;
* Withdraw consent where processing is based on consent;
* Opt out of promotional communications; and
* Raise a privacy-related grievance.
Requests may be submitted using the contact details below.
9. CHILDREN’S PRIVACY
Our website is intended for use by individuals who are legally permitted to purchase our products.
We do not knowingly seek to collect personal information from children in violation of applicable law.
10. THIRD-PARTY WEBSITES
Our website may contain links to third-party websites, social media platforms or services.
DUSK HERON is not responsible for the privacy practices or content of third-party websites.
We encourage users to review the privacy policies of such third parties before providing personal information.
11. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technology or applicable law.
The revised policy will be published on this page with an updated effective date.
12. CONTACT & PRIVACY GRIEVANCES
If you have questions, requests or concerns regarding this Privacy Policy or the handling of your personal information, please contact:
DUSK HERON
[LEGAL ENTITY NAME]
Email: [PRIVACY EMAIL]
Registered Address: [REGISTERED ADDRESS]
We will endeavour to respond to privacy-related requests within a reasonable period and in accordance with applicable law.
13. GOVERNING LAW
This Privacy Policy shall be governed by applicable laws of India, including applicable data protection and consumer protection legislation.
By using the DUSK HERON website, you acknowledge that you have read and understood this Privacy Policy.